How to build a 360° fraud prevention platform
Together with adidas, we have built a platform to stop online fraud along the entire customer journey.
In this case study, you will find out when traditional anti-fraud solutions fail and how we are realising savings in the millions through new technologies.
Online retailers are facing a growing challenge from fraudsters. The impact of returns fraud, policy abuse or the exploitation of goodwill regulations is far greater than traditional payment defaults.
To counteract this, it is crucial to distinguish legitimate customers from fraudulent ones. However, the constant falsification of customer information (spoofing) leads to problems in transaction processing, incorrect decisions and even system failure with traditional anti-fraud solutions.
The solution is to put behaviour above identity. By using graph technology to link customer interactions along the entire customer journey, a comprehensive picture of the customer’s history is created.
This makes it easier to track interactions compared to conventional databases and to make better decisions.
Decisions that save millions of euros every year.